ABOUT

Vision: to support the circular economy by making sustainable and regenerative lifestyles accessible to all.

Mission: to re-imagine the way humans experience and impact the world by creating products that enhance our lives while strengthening communities and environments.

  1. Explore the unknown with curiousity, open mindedness, and intent

  2. Improve the human-environment relationship through intersectional design and innovation

  3. Nurture environmental prosperity and social equity through regenerative business philosophies

  4. Move against the current to find what others aren’t looking for

Values

  • The circular economy is a framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles: eliminate waste and pollution, circulate products and materials, and regenerate nature.

    In alignment with these principles, our design philosophy ensures that the products we make and the way we make them operate within the parameters of circularity. This means the impacts of our production processes are small; our product’s make, use and dispose cycles are cyclical and localized; and, they aim to create beneficial outcomes for both communities and environments.

  • Regenerative processes renew the sources of energy and materials they consume. By employing a regenerative approach across our work, we aim to design products that positively impact the communities and environments within which they are used. This approach extends to our supply chains, company policies, and collaborations.

  • As coined by Dr. Crenshaw, intersectionality allows us to think about (and engage with) how social identities, inequalities, and systems of oppression interact and exacerbate each other. Inclusive and intersectional design improves the accessibility of our products by allowing designers to centre the myriad priorities and contexts of each unique user within the design process.

    We strive to ensure our products can be accessible to all users in each product’s respective market irregardless of social identities and inequalities.

    Learn more about intersectionality here.

  • At Wonderflux, quality comes down to trust and impact:

    1. Trust. The most important element of our business. It is important for our supporters to trust in our work and the ability of our products to provide them with the value they seek without compromising performance, accessibility, and experience. Trust is also central to our brand's promise to create the most sustainable offerings available in the market.

    2. Impact. Quality products last longer, they achieve their design objectives, and they align with the values of the user. As a regenerative business, we believe a quality product improves the lives of its users while maintaining a balanced relationship with the communities and environments within which they are used.

Design Principles

It was important to select a name that represented our work, how we view the world, and the impact we strive to create.

We required a word that we could shape and define ourselves. A word we could use as a point of inspiration when at a crossroads, and as a daily reminder of who we are and why we do what we do.

The power of a name

WONDERFLUX –

when a desire to expand one’s understanding collides with innate curiousity and a sense of adventure.